Information About Color

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.
Color is the single most important element in creating interior spaces that reflect mood and style. Color can also make the exterior of a building come alive.
Ready for a change, but don't know where to begin? We'll come to your home or office with color and design solutions for all your needs.
Color has become so integral to marketing that nothing can be left to whimsy. Marketing research indicates that over 80% of visual information is related to color. In other words, color conveys information. It identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words.

We pinpoint the colors that convey your message about the product or service - and with demographics in mind (We'll use up-to-date information about consumer color preferences from our database to back it up.)

We're the experts when it comes to creating harmonious and innovative color combination

"Everyone thinks they should be able to pick color, but not everyone can cook or draw, "says the color consultant and interior designer of Whim Furniture and Interior Design. "Sometimes it's worth spending a couple hundred dollars to hire a consultant before spending thousands of dollars to paint. Consultants will inquire about colors that the client likes as well as the mood the client wants to create and the level of formality to be achieved. Then the pros pull paint samples and prepare a list of colors for walls, finishes, trims, moldings and ceilings. Before hiring an interior designer or color consultant, ask for referrals.. Websites such as the American Society of Interior Designers www.asid.org can help.

-David Desmond, L.A.

visit our friends below

• Mary Nolte Designs
• Moxie Media Group Inc.

Hue

The basis of a color, e.g., whether it is a red or green. Lighter or darker variations are still the same hue. Thus, a light red and a deep red are of the same hue.

Neutral Colors

White, off-white, light beige and gray - colors that generally go well with all other colors.

Value

The lightness or darkness of a color, i.e. light blue, medium blue and dark blue have different values.

Tint

A tint is created when white is added to a color. Also, to add colorant to a liquid paint.

Tone

A tone is created when gray is added to a color.

Undertone

A subtle or subdued color of limited intensity that lends character to the dominant color of a coating.

Paint

An opaque coating generally made with a binder, liquids, additives, and pigments. Applied in liquid form, it dries to form a continuous film that protects and improves the appearance of the substrate.

Flat Paint

A paint with little or no sheen. Used mostly on interior walls and ceilings, and exterior wall areas.

Gloss

The shininess or reflectiveness of a coating. Flat paints have no gloss; high gloss paints have very noticeable gloss.

Light Reflectance Value

The amount of light reflected from a painted surface

VOC

Volatile Organic Compound. Any carbon compound that evaporates under standard test conditions. Essentially, all paint and caulk solvents except water are classified as VOCs. Some government agencies are limiting the amount of volatile organic compounds permitted in paint because of concerns about environmental and health effects.